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CHANGE THE WORLD

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Whether B2B or B2C, I believe passionately that good marketing essentials are the same.

 

We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

 

 

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

 

 

 “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg

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 “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe.

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"If you're a good marketing person, you have to be a little crazy." – Jim Metcalf

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 “The consumer is not a moron; she is your wife.” – David Ogilvy

 

 

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

 

 “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin