CHANGE THE WORLD
Whether B2B or B2C, I believe passionately that good marketing essentials are the same.
We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg
“Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe.
"If you're a good marketing person, you have to be a little crazy." – Jim Metcalf
“The consumer is not a moron; she is your wife.” – David Ogilvy
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin
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CREATIVITY IS INTELLIGENCE HAVING FUN. ALBERT EINSTEIN
To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller
“Creativity about life, in all aspects, I think, is still the secret of great creative people.” – Leo Burnett
“The best way to predict the future is to create it.” – Peter Drucker
An essential aspect of creativity is not being afraid to fail.” – Edwin Land